The Tarnishing of the Hollywood Brand


Hollywood is its own brand. And although the name itself used to be synonymous with inspiration, innovation, talent, quality, and creativity in all things entertainment, the brand of one of the country’s most unique industries appears to be on a distinctly downward trajectory.

Multiple factors are responsible for the degradation of an impeccably crafted decades-long image, and these factors may even lead to its ultimate demise. But of all of the things that have had a minor or major impact, nothing has been more deleterious to the brand than the angry appearance and hateful words of Hollywood’s celebrities, who like it or not are the “face” of Hollywood’s products.

Most recently, some prominent celebrities appeared in videos in which they fiercely attempted to sway the presidential election. When results did not go their way, they made more video appearances in a vigorous effort to elicit support for recounts, and then to try and persuade members of the Electoral College to forego their responsibilities.

Now liberal entertainment activists of supposed “peace” and “compassion” have sunk to the level of advocating outright violence.

After protestors, who engaged in the suppression of free expression by setting buildings afire, breaking windows, and assaulting individuals at University of California, Berkeley, actress Debra Messing tweeted, “Resistance Works!”

Filmmaker Judd Apatow telegraphed that the criminal destruction seen would be “just the beginning.” He also characterized supporters of the president as “fools.”

In one of the most egregious examples of vile celebrity voices, comedian Sarah Silverman called for a military coup against the president.

While speaking at the recent Women’s March, pop singer Madonna spoke of having “thought an awful lot about blowing up the White House.”

And at the same march, Actress Ashley Judd appeared incoherent, repeatedly describing herself as a “nasty woman,” while attempting to link the president to the Confederacy, the Klan, and the Nazis.

While appearing on television’s “The View” actor Robert DeNiro expressed his desire to “punch” the president “in the face.”

The latest round of self-congratulating awards shows featured political preaching that alienated a sizable portion of Hollywood’s fan base.

The Screen Actors Guild (SAG) awards show was filled with stars who went about lecturing the viewing audience about one of the president’s policies that relates to refugees. Host Ashton Kutcher used the words “…fellow SAG-AFTRA members and everyone at home, and everyone in airports that belong in my America” to make a personal point about the immigration issue.

While accepting a SAG award, Julia Louis-Dreyfus spoke of loving the nation but at the same time being “horrified by its blemishes.” The actress then proceeded to mischaracterize the executive order in question as an “immigrant ban” and additionally called it “un-American.”

Even the famed red carpet at the SAG awards was left stained with sanctimonious political statements.

Simon Helberg, best known as one of the nerds on the sitcom “The Big Bang Theory,’’ walked the red carpet while holding a sign that read “Refugees Welcome.’’ Helberg’s wife, Jocelyn Towne, appeared with the words “Let Them In’’ written on her upper body.

At the Golden Globes, Meryl Streep delivered a diatribe against the president without a mention of his name. She then attempted to paint herself and fellow members of her industry as “victims.”

Daily Mail columnist Piers Morgan put into words what many Americans were thinking as they watched the Streep soliloquy.

Morgan wrote, “Streep began her laceration of Pres Trump by saying that Hollywood, foreigners, and the press are ‘the most vilified segments of American society’ today. At which point, the cameras panned out to hundreds of the richest, most privileged people in American society in their $10,000 tuxedos and $20,000 designer dresses, loudly cheering this acknowledgement of their ‘dreadful victimhood.’”

Hollywood’s music arm is a shadow of its former self, now routinely featuring over-the-top content from its would-be artists.

In an appearance on New York City hip hop radio station Hot 97 to promote his new album, Rapper Big Sean literally used lyrics in a freestyle rap to describe the ending of the president’s life.

In a tune on Big Sean’s album, Eminem contributes by using the “b” word in reference to the president and additionally includes unspeakable language about sexually assaulting prominent author, speaker, and commentator Ann Coulter.

While performing overseas in Australia, Bruce Springsteen referred to himself and his band as “embarrassed Americans,” having earlier dissed the president’s executive order as “fundamentally un-American.”

Hollywood revenue is down, movie attendance is at a 19-year low, and big studio profits are faltering. The industry has not only lost touch with its customer base, but after being repeatedly reviled and insulted, consumers are more and more looking elsewhere to find entertainment fare that has not been tainted by the current poison of hateful liberal politics.

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