In the legal world, a closing argument is the final statement given by an attorney to a jury at the conclusion of a trial. The closing argument is the succinct means of setting forth the reasons why jurors should decide in a client’s favor.
In the business world, a presentation’s closing argument is delivered in the form of a final statement. The final statement is given by a business person at the culmination of the communication phase in order to bring together thoughts and ideas in a lead-up to the ultimate conclusion.
In the world of presidential campaigns, the closing argument arrives in the form of a final summation in which a candidate describes why voters should elect him or her to the office of the presidency. The candidate’s mission is to provide a window to the future and to communicate shared aspirations.
Republican presidential candidate Donald Trump is in the process of delivering his final summation to American voters.
Trump’s 1987 book, “The Art of the Deal,” instructs business people on negotiation methods. His writings shed light on the approach that he is currently using in the final days of his presidential run.
“Deals are my art form,” Trump writes in the opening line of the book.
A major focus in the book is the “win-win” deal, and Trump explains that “deals work best when each side gets something it wants from the other.”
The successful business transactions about which the GOP candidate writes harmoniously conclude with both sides of the bargain exhibiting satisfaction with the negotiation points, and the ultimate finish is a handshake.
What Trump is now demonstrating is a closing argument in the form of a handshake with the American people.
In trademark outside-the-political-box thinking, the Trump campaign has come up with a two-minute long television spot that is airing locally in nine battleground states and additionally on national programs.
Since television advertisements are typically only 30 seconds long, the Trump campaign’s apparent strategy is to garner more attention with the two-minute spots, especially when the ad buys are focusing on Saturday college football games, Sunday NFL games, and highly rated shows such as “The Voice.”
Trump’s closing argument ad is titled “Donald Trump’s Argument for America.” It is narrated by the candidate himself, and the content and visuals emphasize Trump’s outsider status.
The ad is airing in the battleground states of Florida, Pennsylvania, Nevada, Ohio, Michigan, Colorado, Iowa, North Carolina, and New Mexico, as well as select news programs, prime time television shows, and sportscasts.
The spot features the highlights of Trump’s October 13, 2016 speech in Florida. Edited down for the two-minute spot, the speech highlights the fundamental distinctive of Trump’s entire campaign, i.e., a struggle against a corrupt political establishment that is disinterested, if not hostile, toward acting on behalf of the nation’s people.
The footage is a series of fast moving images and short video footage, all of which is deftly coordinated with the content of Trump’s speech.
“Our movement is about replacing a failed and corrupt political establishment with a new government controlled by you, the American people,” Trump explains in the ad, as video imagery is matched with each point he makes.
“The political establishment that is trying to stop us is the same group responsible for our disastrous trade deals, massive illegal immigration, economic and foreign policies that have bled our country dry,” Trump says in the spot, which casts him appropriately as an outsider fighting against the corrupt status quo.
“The political establishment has brought about the destruction of our factories and our jobs, as they flee to Mexico, China and other countries all around the world,” Trump states.
As Trump supporters have noted, having an “America first” approach to handling the nation’s problems is a very important distinctive of which the GOP candidate often speaks. In the ad, Trump is heard denouncing “global special interests” and spotlights the “global power structure that is responsible for the economic decisions that have robbed our working class.”
Powerful prose is featured in the climax of the ad’s message. It comes during the Trump speech when the GOP candidate references the solution to the extensive unprecedented corruption that plagues the current governmental establishment.
Using the power of three related phrases, viewers of the spot hear the following: “The only thing that can stop this corrupt machine is you. The only force strong enough to save our country is us. The only people brave enough to vote out this corrupt establishment is you the American people.”