Goodbye to MSNBC

Media and technology conglomerate Comcast is spinning off cable news network MSNBC from its roster, along with a number of other cable networks.

The company announced it will create a new publicly traded entity, which will house MSNBC and NBCUniversal’s additional cable television networks.

Comcast is giving the new company an apt moniker, “SpinCo.”

Unveiling of the plans are shaking up the media landscape and sending shock waves through the network’s offices.

It all came to a head when MSNBC lost over half its viewers following the electoral triumph of President elect Donald Trump.

An additional ratings drop occurred after Joe Scarborough, host of the network’s program “Morning Joe,” revealed that he and wife/co-host Mika Brzezinski had recently met with President elect Trump at Mar-a-Lago, ostensibly to “restart communications.”

The ratings tank and spin-off talk had Scarborough questioning his own future employment with the channel.

“I could be completely wrong. We could all be fired a year from now. You never know what’s going to happen tomorrow,” he said on his show.

There are a number of reasons that the spin-off is happening. First up is the fact that streaming is clobbering cable. Execs are understandably concerned about the steady increase in cord cutting that has taken place, especially among the younger demographic. This segment of viewers is accustomed to having non-bundled options and is partial to streaming media.

Comcast has also let it be known that current chairman of NBCUniversal Media Group Mark Lazarus will be named SpinCo’s CEO. Sources have indicated to Variety that Lazarus spoke to an audience of concerned staffers and talent, which included MSNBC personalities Rachel Maddow, Chris Jansing, and Katy Tur.

MSNBC will evidently be joined by the business news network CNBC in being detached from NBC News.

Since the two networks will no longer be a part of NBC, attendees at the meeting with Lazarus reportedly expressed concerns about whether the use of familiar symbols, which have been used by MSNBC for decades, will be allowed to continue.

In a shocking admission, Lazarus said that because of the spin-off he wasn’t sure whether MSNBC would have to give up its current image, identity, or home.

“Everyone is in a panic because everything is up in the air,” one MSNBC source told The New York Post.

Journalists at the network CNBC are coming apart at the seams at the prospect of being separated from NBC’s news division. This is because MSNBC routinely shares reporting, and a significant part of the network’s daytime schedule uses correspondents from NBC News.

Andrea Mitchell, chief foreign affairs correspondent and chief Washington correspondent for NBC News, has anchored a daily MSNBC show since 2008. And MSNBC’s Katy Tur and José Díaz-Balart have dual roles as journalists for NBC News as well.

Lazarus was unable to answer questions about MSNBC’s newsgathering and whether the cable news outlet would have to develop its own capability for collecting and verifying news, which is a daunting task to say the least.

The idea of giving MSNBC a makeover has been tossed around for a long time. The network wasn’t always the far-left echo chamber that it is today.

Back in 1996 it originally launched as a joint venture of Microsoft and NBC (although Microsoft would later divest its stake in the TV network).

Like fellow cable networks had previously done, MSNBC would go on to broaden its horizons by doing political coverage as well as opinion-oriented programming. A variety of viewpoints were represented on its programs, ones that ranged across a spectrum from Phil Donahue on the left to Tucker Carlson on the right.

Oh the good ol’ days, when there was a fairly clear line of demarcation between hard news and editorial opinion. That line served a number of important purposes, including a commitment to truth and accuracy in the conveyance of national and international information as well as an adherence to a journalistic code of ethics.

It could be that the good ol’ news days are going back to the future. And the sport of intellectual sparring will make its own separate comeback.

Let’s all stay tuned in whatever new media way is preferred. And may the Truth win out.

The ‘Gospel’ According to Joe Scarborough

Joe Scarborough is the current co-host of the MSNBC show “Morning Joe,” where wife Mika Brzezinski sits alongside him.

He used to be a Republican.

No, really, I’m serious. But let’s start with some background.

Joe’s early days garnered him a Catholic high school degree, a B.A. in

History and a Juris Doctor. This was seemingly preparation for what was to come.

From 1995 to 2001, he served under the GOP label as a U.S. congressman from the great state of Florida.

While in the House of Representatives, he was awarded a 95 percent lifetime rating from the American Conservative Union. He also signed on to then-Speaker of the House Newt Gingrich’s famed “Contract with America.”

Apparently, something major happened to Joe in the years that would follow, politically, personally and otherwise. And it has a lot of folks who once admired him trying to figure out what the heck went wrong.

I’m one of them. Joe and I go back to the days of “Conservative Chic.” Truly historic times.

Among other professional and personal interactions, I was a guest on his former prime time MSNBC show “Scarborough Country.”

Ideologically, a very different media figure is sitting in the host chair today, and now it looks like spiritually as well.

He seems to be able to act, speak and breathe very comfortably in a realm of irrationality.

There are many puzzling things about Joe 2.0. But rivaling for most disturbing is a recent one in which he appears to move from presenting questionable news to preaching questionable theology.

His current claim is that long ago Jesus Christ placed a sort of stamp of approval on abortion.

Using his platform on the “Morning Joe” show, he veered into what can aptly be described as a spiritual danger zone, twisting the Word of God to bolster a pro-abortion position.

Joe told his audience that since there is no biblical passage to point to in which Jesus explicitly mentions abortion, then ending a life in the womb must therefore be acceptable to the Lord.

He didn’t stop there, though. He went on to directly attack Christians, stating that those who believe their faith instructs their consciences to view abortion as a moral wrong are heretics.

As a former Southern Baptist, Joe evidently feels comfortable enough with his biblical expertise to take to the MSNBC pulpit regarding the content and meaning of the Gospels.

“Jesus never once talked about abortion,” he said. “Never once, and it was happening back in ancient times. It was happening during His time.”

Joe went on to charge Christian pro-lifers with “perverting the gospel of Jesus Christ down to one issue” as well as accusing them of being guilty of “heresy.”

He wasn’t done yet. He asserted that pro-life individuals have “conveniently overlooked the parts of the New Testament where Jesus talks about taking care of the needy, taking care of those who are helpless, who live a hopeless life.”

Well here are a few Sunday school lessons that many of us, including Joe, might want to use to refresh our memories and maybe even update our consciences.

The Good Book is filled with passages that tell us just how precious each one of us is in God’s eyes.

— He tells us that He created each of us “in his own image.” (Genesis)

— He tells us that each “fruit of the womb” is a “gift” from above. And that He “knit me together in my mother’s womb.” (Psalms)

— He says that “before I formed you in the womb I knew you.” (Jeremiah)

— He speaks the words of love to us, “I have come that they may have life, and have it to the full.”

(Jesus quoted in the Gospel of John)

— He describes the feelings of joy present in pre-born life, “…the infant in my womb leapt for joy.” (from the Gospel of Luke: What Elizabeth, who is pregnant with John the Baptist, says upon hearing the greeting of Mary, who is pregnant with Jesus.)

— He tells us that each one of us is His “temple” and that His “spirit dwells” in us. (1 Corinthians)

Guess it’s appropriate we end with a round of Jesus Loves Me.

Because He really does. From the moment of conception.